Easter Bunny Arrives at Auburn Mall Saturday

by | Mar 28, 2014

Simon LogoThe Auburn Mall is hosting its annual Easter celebration festivities at Auburn Mall,offering families the chance to participate in both traditional and unique seasonal events.

The Bunny Photo Experience begins Saturday, March 29 and runs through Saturday, April 19,  at  Auburn Mall . Kids will have the chance to visit with the Bunny and take home a treasured snapshot of the fun occasion. The presenting sponsor for the 2014 Bunny Photo Experience is Gymboree.

“We love to hold family-friendly events at Auburn Mall and we always look forward to watching children interact with the Bunny at Easter,” said Marina Iannaco, Director of Mall Marketing at Auburn Mall.

Auburn Mall’s Caring Bunny™ event will offer families who have children with special needs a subdued environment to participate in the Bunny Photo Experience.  Caring Bunny has been developed by Simon Property Group and is guided by AbilityPath.org, a national online resource hub and special needs community.

Over 80 Simon® properties will host the Caring Bunny this season.  On Sunday, April 13, from 9:00am – 10:30am, a number of steps will be taken to reduce sensory triggers, creating a more comforting environment for children’s cherished visit with the Bunny.

The subdued environment is likely to include (specific elements or aesthetics may vary):

  • Turning off in-mall music
  • Stopping escalators located near the photo set
  • Dimming the lights and shutting down fountains for the duration of the event
  • Eliminating queue lines through the use of a numbering system whereby guests approach the set when their number is called.
  • Special activities geared toward the needs of the child during the ‘wait’ period to help the child understand what activities will occur during the visit.


The Simon Kidgits Club® will also host special Easter events.

Easter Bunny Arrival & Autograph Signing    Saturday, March 29 – 9:00am – 11:00am   Easter crafts, snacks and activities from 9:00am – 10:00am as the Easter Bunny will make his grand entrance at 10:00am, followed by an autograph signing in the Bunny Garden from 10:00am – 11:00am.

Easter Bunny Breakfast & Easter Egg Hunt!  Saturday, April 12 – 9:00am – 11:00am   Kidgits Club member exclusive event   Breakfast served for Kidgits members plus meet & greet with the Easter Bunny. There will also be spring arts & crafts from 9:00am – 10:00am followed by an Easter Egg Hunt at select stores from 10:00am – 11:00am, while supplies last.

RSVP is required: 508-832-2314. Participants will receive a Kidgits(R) Easter bucket and Kidgits bunny ears as a keepsake to take home.

The Simon Kidgits Club is a fun and informative program that focuses on health, wellness, education, safety and entertainment for children ages 3-8. The Simon Kidgits Club has kept children and parents alike amused for over a decade with various events and activities while providing incentives for club members, such as special offers, rewards and games.

For more information about the Simon Kidgits Club and  Auburn Mall ‘s Easter events, visit www.simon.com/kidgits or  www.Facebook.com/AuburnMall <http://www.Facebook.com/AuburnMall>  and Twitter @ShopAuburnMall.