Simon®, a global leader in retail real estate, announced today that the Annual Caring Bunny events will take place on Sunday, March 26th and Sunday, April 2nd at select Simon Malls across New England.

Caring Bunny™ offers families that have children with special needs a subdued environment to participate in the Bunny Photo Experience. Caring Bunny, the largest program of its kind, has been developed by Simon and is guided by, a national online resource hub and special needs community. Over 90 Simon® properties will host Caring Bunny this season. Promotional assistance for Caring Bunny has been provided by Autism Speaks.

Many steps will be taken to reduce sensory triggers, creating a more comforting environment for children’s cherished visit with the Bunny. The subdued environment is likely to include (specific elements or aesthetics may vary):

  • Turning off in-mall music, stopping escalators located near the photo set, dimming the lights, and shutting down fountains for the duration of the event.
  • Eliminating queue lines through the use of a numbering system whereby guests approach the set when their number is called.
  • Hosting special activities geared toward the needs of the child during the “wait” period to help the child understand what activities will occur during the visit.

The sponsors for the 2017 Bunny Photo Experience are The Gymboree Corporation Universal Pictures Home Entertainment.

Sunday, March 26th
Auburn Mall
Caring Bunny: 9:00a.m. – 10:30a.m.
(Bunny is located near the Food Court)
385 Southbridge Street
Auburn, MA 01501