Southbridge Credit Union reinvents to help members reach their financial goals

by | Mar 13, 2017

March 7, 2017 (Southbridge, MA) – “We’ve Got You,” Southbridge Credit Union (SCU) assures its members in a new branding effort that focuses on members’ financial needs. The rebranding includes offering new, progressive account options with significant rewards, introducing the new tagline and hiring an interim CEO.

With the re-branding, SCU aims to position the credit union as the primary source for financial guidance in the communities it serves. With members and the community, SCU plans to build a culture of teamwork and of finding solutions to provide what it terms “the best possible member experience.”

“Our new culture will allow us to better serve our members and potential members,” said Kate Alexander, newly hired interim CEO of SCU. “Our new tagline, ‘We’ve Got You,’ is intended to let our communities know that we will be there to serve them no matter what.”

Kate Alexander joined SCU as chief sales and retail officer and executive team member in May 2016. She spent nearly 10 years at Southbridge Savings Bank in various capacities related to sales, training and marketing, and eventually as vice president.

In addition to refreshing its brand, SCU now offers three innovative Kasasa rewards checking accounts for members determined to save more money in 2017. These free checking accounts – Kasasa Cash, Kasasa CashBack and Kasasa Saver – give smart savers nationwide ATM refunds, high interest rates and no monthly service fees in addition to the personalized member service provided by SCU since 1938.

To qualify for the rewards, members must switch to eStatements, log into online banking and use their debit card at least 12 times per month. However, even if members do not qualify each month, their accounts are still free and able to earn interest.

“This is an exciting time at SCU, and I am looking forward to continuing to serve our members and our community,” said Alexander. “The next year will be a pivotal year for us.”