NAL’S Paint Center Opening Auburn Location

by | Oct 19, 2015

NAL’S Paint Center, located at 470 Southbridge Street in Auburn, will celebrate the grand opening of their second location on October 28th from 10am to 7pm.

Locally owned and family operated, NAL’S Paint Center has been a staple of the greater Worcester paint and decorating community for more than 40 years. Founded by Natale “Nal” Santora and his wife Mary Santora in 1973, NAL’S is now owned and operated by their son David Santora and his wife Jeanne.

When asked about how he can grow his business while facing stiff competition from large national retailers David “Dave” Santora responded, “We’ve built our reputation by taking care of our customers and selling superior products. We live in the communities we serve, we want people to know that we care about them and about their projects.”

NAL’S second location shares space with another locally owned business, Floors and Kitchens Today. Mr. Santora believes the “store within a store” concept is one that can make a remodeling process easier on their customers. “By sharing space with a kitchen and flooring superstore, we can make our customers lives easier by letting them get everything they need for their remodel in one place,” Santora said.

NAL’S Paint Center sells Benjamin Moore paints, wall coverings, and window treatments.