Sheldon’s Harley-Davidson of 914 Southbridge Street has earned the prestigious Gold Bar & Shield Circle of Excellence Award for 2018. Presented by the Harley-Davidson Motor Company, this award is given to the top four dealerships in each U.S. Sales Market. Sheldon’s Harley-Davidson is the only dealership in New England to win a Gold Bar & Shield Award for 2018.

Sheldon’s Harley-Davidson earned this award based on motorcycle and related product sales performance, customer service and satisfaction, and operational measures.

“We’re proud to present this high honor to Chad Clark & Bryan Castor for the outstanding work being done at Sheldon’s Harley-Davidson,” says Dave Cotteleer, Vice President and Managing Director for the United States. “Dealers like Sheldon’s Harley-Davidson are a big reason why Harley-Davidson is one of the most respected and recognized brands in the world and why we enjoy having the loyalty and commitment of our riders.”

Gold Bar & Shield award recipients like Sheldon’s Harley-Davidson consistently elevate the brand by providing their customers with exceptional and authentic Harley-Davidson experiences.

Sheldon’s Harley-Davidson has been in business in the region since 1920. They have a history of being honored by Harley-Davidson and earned Bar & Shield Awards in 2014 and 2017. They were also recognized in 2016, 2017 & 2018 as the Best of the Best Motorcycle dealership in Central Massachusetts.