AUBURN, MA – Culligan of Auburn today announced it has received the honor of Business Excellence from the Water Quality Association (WQA), the leading voice of the water treatment industry. WQA’s Business Excellence program calls attention to top differentiation within the industry and a commitment to the values and high standards of the Association.

“We are thrilled to be recognized for our commitment to business excellence,” said Jim O’Hara, general manager. “We believe it is important for customers to see the extra steps we’ve taken to ensure that we have trained and certified staff, and sell certified products.”

WQA’s Business Excellence features a distinct gold-trimmed logo to visually underscore Culligan of Auburn’s commitment to the new program. The program singles out WQA members who make a special commitment to business excellence, the values of WQA and to advancing the betterment of water quality.

In order to earn this new designation, a company or its corporate parent must meet the following qualifications:

1. WQA Member company in good standing
2. Sell one or more Certified Products
3. Have at least one Certified Professional on staff

“With water quality issues popping up across the country, there’s never been a greater need for our industry,” said WQA Executive Director Pauli Undesser. “This distinction helps showcase participants’ expertise and sets them apart within the marketplace.”

Culligan has been serving the community for over 80 years. Its goal is to provide the best in water quality and customer service, according to the release.

WQA is a not-for-profit trade association representing the residential, commercial, and industrial water treatment industry. Since 1959, the WQA Gold Seal certification program has been certifying products that contribute to the safe consumption of water. The WQA Gold Seal program is accredited by the American National Standards Institute (ANSI) and the Standards Council of Canada (SCC).